Lucardi – founded in 1988 – is an affordable omnichannel jewellery chain active in the Netherlands, Belgium and Germany. Lucardi distinguishes itself from the traditional jeweller by offering modern and trendy jewellery at an affordable price. The product range includes silver, gold, steel, gold-plated and diamond jewellery, supplemented by watches, gift sets and fashion jewellery. The collections come from direct purchase supplemented by external brands. The chain has an extensive network of stores, the majority of which are located in prime high street locations. In these stores, Lucardi offers services such as engraving, piercing and repair. The traditional store network has been strengthened by the online web shop and the offering of Lucardi products on online marketplaces such as Amazon and Zalando. This unique retail concept provides a strong foundation for the intended international expansion, with the aim of creating one of the leading European players in this segment.
Over the years, Lucardi has managed to obtain a key position in the jewellery market in the Netherlands with its low-price strategy. Due to high volumes and an efficient purchasing function, Lucardi is able to distinguish itself from competitors with a competitively priced but high-quality product assortment. The physical stores play an important role in this business model due to additional services and the possibility of impulse purchases. The extensive store network and robust organization in the Netherlands support an accelerated store roll-out abroad. In addition, with both its online and offline presence, Lucardi offers the customer a complete experience and excellent service.