Introduction

FYRON is a group of leading outdoor cooking brands based in the Netherlands, with a growing presence across Europe and expanding globally. Committed to delivering innovative products, FYRON continually redefines outdoor cooking experiences.

Specializing in outdoor cooking solutions that blend modern innovation with the timeless tradition of fire, FYRON’s portfolio includes four ceramic barbecue brands—The Bastard | BSTRD, Grill Guru, Grizzly Grills, and Inferno—catering to all barbecue needs and budgets. OFYR complements this lineup with its iconic wood-fired plancha cooking unit, offering a premium experience.

Designed in the Netherlands, FYRON’s products are distributed through offline and online stores across Europe and beyond. Loved by consumers, and professional chefs, these products combine high-quality cooking with convivial outdoor moments.

FYRON’s vision is to exceed the expectations of today’s conscious consumer by delivering sustainable, high-performance products that foster lasting connections. With a focus on excellence, continuous innovation, and sustainability, FYRON ensures quality and customer-centricity, building trust and expanding responsibly.

Why Fyron?

As outdoor living becomes an integral part of modern lifestyles, consumers increasingly seek high-quality, innovative products to enhance their experiences. FYRON is uniquely positioned to meet this growing demand with a diverse range of products catering to every level of outdoor cooking.

FYRON’s strength lies in its ability to innovate within the traditional barbecue market, offering cutting-edge designs that combine performance with conviviality. By continuously expanding distribution across Europe and entering new markets globally, such as the United States, FYRON has established itself as a leader in the outdoor cooking industry. This growth is supported by the professionalization of processes, systems, and organization to meet increasing demand while ensuring sustainable, responsible practices.