With Mentha since:
Headquarters in:


What started with Jacqueline Freeke and Adam Postema at their kitchen table has now grown into one of the leading equestrian sports stores in the Benelux. The unique retail formula consisting of modern superstores in characteristic bright orange offers a wide product range for both horse and rider. In addition to the wide variety of external equestrian brands that Epplejeck sells, it has also successfully launched a number of its own brands. Riders can also contact Epplejeck online. The seamless integration between the stores, the sales kiosks and the online web shop makes Epplejeck a true omnichannel retail player.


Why Epplejeck?

Epplejeck is a good example of a retail specialist. Enthusiasts don’t just go to the store to buy a product, but also to really enjoy a day out. In addition, customers find it important to be able to try on and touch equestrian items directly, and to receive advice from specialist store employees. In contrast to trends in other retail markets, physical stores are still very important in the equestrian market. Epplejeck is active in a niche in which it clearly distinguishes itself with a trendy formula from traditional equestrian shops. The European equestrian market is a mature market in which companies are becoming more and more professional. By staying on top of trends and offering a high-quality product range for a good price, Epplejeck has built up a very loyal customer base over the years. With an acceleration of the store rollout, this all-round shopping experience will soon be offered to more and more (international) riders.