{"id":1947,"date":"2021-12-21T11:32:00","date_gmt":"2021-12-21T11:32:00","guid":{"rendered":"http:\/\/mentha.eu\/?p=1947"},"modified":"2022-11-13T16:46:40","modified_gmt":"2022-11-13T16:46:40","slug":"mentha-investeert-in-internationale-visual-content-solution-provider-bright-river","status":"publish","type":"post","link":"https:\/\/mentha.eu\/nl\/mentha-investeert-in-internationale-visual-content-solution-provider-bright-river\/","title":{"rendered":"Mentha investeert in internationale visual content solution provider Bright River"},"content":{"rendered":"\n

Mentha<\/a> is een samenwerking aangegaan met Bright River<\/a>, een snelgroeiende internationale leverancier van visuele contentoplossingen voor veel vooraanstaande ecommerce platformen en retailers. Het Nederlandse Bright River heeft wereldwijd kantoren in Haarlem, New York, Dhaka (Bangladesh) en Chennai (India). Het doel van de samenwerking met Mentha is de groei te versnellen en de activiteiten van het bedrijf uit te breiden naar nieuwe regio\u2019s en klanten wereldwijd.<\/p>\n\n\n\n


In het afgelopen jaar zijn de verkopen via ecommerce wereldwijd gestegen tot 26,7 biljoen dollar<\/a> en de sector kan zich opmaken voor nog meer. Dit betekent ook dat er een groeiende behoefte is bij ecommerce- en retailorganisaties aan visuele content van hoge kwaliteit die de best mogelijke winkelervaring biedt. Met eigen technologie, 750 medewerkers in kantoren verspreid over drie continenten en een sterk track record is Bright River perfect gepositioneerd om hiervan te profiteren.<\/p>\n\n\n\n

Mentha koos ervoor een \u200b\u200bbelang in Bright River te nemen vanwege de technologie en het geavanceerde tech-enabled servicemodel dat het bedrijf levert. Hiermee biedt Bright River concrete waarde voor leidende ecommerce platformen en retailers zoals Harrods, Coolblue en Yoox. In een snelgroeiende en gefragmenteerde markt is Bright River het ideale platform voor versnelde autonome en acquisitieve groei zowel in bestaande als nieuwe sectoren. Als actieve aandeelhouder in internationaal groeiende dienstverlenende technologiebedrijven zoals eerder Destiny en nu InSites Consulting en Rapid Circle, kan Mentha haar uitgebreide kennis en ervaring op zowel operationeel als strategisch gebied inzetten. Ook kan Bright River rekenen op de diepgaande expertise van Mentha in \u2018buy-and-build\u2019 waarmee de organisatie naast organische groei ook door overnames verder kan uitbreiden.<\/p>\n\n\n\n

David Jonkers, CEO van Bright River: \u201cHet feit dat we nu Mentha als belangrijke aandeelhouder hebben is een grote kans voor Bright River. Ze begrijpen en delen onze visie op het groeiende belang van visuele productcontent in ecommerce, en brengen een schat aan ervaring mee in de uitvoering van ambitieuze groeidoelen. We zien ernaar uit om samen aan de slag te gaan.\u201d<\/p>\n\n\n\n

Verhoog de effici\u00ebntie bij de productie van visuele content<\/strong>
<\/strong>De juiste visuele productcontent zorgt voor rijke, boeiende online winkelervaringen die klanten helpen de stap te maken van browsen naar kopen. Bright River helpt klanten om de effici\u00ebntie van productieprocessen voor visuele content drastisch te verhogen en de \u2018time-to-web\u2019 voor producten die online worden aangeboden te verkorten. Verschillende technologie\u00ebn waaronder Computer Vision gebaseerde AI zijn het fundament van de workflow en automatisering voor bewerking. Hierdoor is de beeld- en videobewerking, evenals 3D-modellering en CGI-renderingservices van Bright River sterk onderscheidend ten opzichte van de concurrentie.<\/p>\n\n\n\n

Edo Pfennings, partner bij Mentha: \u201cWe zijn erg enthousiast over deze samenwerking. Bright River heeft met eigen technologie een sterke positie opgebouwd in een snelgroeiende en dynamische markt. Het management team heeft grote ambities om de groei op te schalen en te versnellen door middel van acquisities en uitbreiding naar nieuwe industrie\u00ebn, zaken waarbij Mentha goed kan helpen.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":2180,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-1947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nieuws"],"acf":[],"yoast_head":"\nMentha investeert in internationale visual content solution provider Bright River - Mentha<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mentha.eu\/nl\/mentha-investeert-in-internationale-visual-content-solution-provider-bright-river\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mentha investeert in internationale visual content solution provider Bright River - 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