Mentha has entered into a strategic partnership with Left Lane, a Dutch recruitment marketing agency with a distinctive proposition that helps SMEs attract and hire the right talent faster, more effectively, and at a lower cost. By combining a customer-centric approach with smart, technology-enabled processes, Left Lane consistently delivers superior recruitment outcomes with greater speed and efficiency. Through this partnership, Mentha will support the company’s next phase of growth and value creation as Left Lane continues to expand its service offering while delivering outstanding results and best-in-class service to its clients.

Founded in 2021, Left Lane has rapidly grown into a leading player in the recruitment marketing market. Operating from ’s-Hertogenbosch, the company connects employers and candidates through a highly standardized, data-driven approach in which personal attention, speed, and service are central. This model delivers demonstrably better hiring outcomes at significantly lower cost-per-hire levels, resulting in high levels of customer and employee satisfaction.

Over the past few years, Left Lane has achieved strong growth and established a solid commercial position in an expanding market, driven by persistent labour shortages and an increasing demand for reliable recruitment partners. Left Lane fulfills this role through its highly customer-focused approach. Together, Mentha and Left Lane see significant opportunities to further strengthen the business. By continuing to scale its use of technology and AI, Left Lane can further enhance innovation, improve the customer experience, and deliver even stronger recruitment results for its clients.

Jerom Sauvaitre, Co-Founder of Left Lane: "We are really excited to embark on this next chapter together with Mentha. Left Lane has been built on personal attention, speed, and measurable results for our clients, and those principles will remain at the core of everything we do. Mentha brings the experience, network, and resources that will enable us to continue investing in our business and support an increasing number of companies in achieving their recruitment objectives."

Stijn Dietz, Investment Director at Mentha: "We have been highly impressed by the entrepreneurial team behind Left Lane and by what they have accomplished in such a short period of time. Their strength lies in their unwavering focus on the customer: the personal, energetic, and service-oriented culture is what truly sets Left Lane apart. At the same time, we are impressed by the scalability of the business and the way technology enables further growth and operational excellence. Together, while maintaining a strong focus on quality and innovation to ensure every client receives the best possible support, we aim to make Left Lane’s proposition accessible to a broader SME audience. We look forward to working alongside the founders and the team to realize Left Lane’s ambitious growth plans."